Ecommerce Integration is the systematic approach to integrating the data from multiple sources into a centralized database. The centralized data is made available for those who need it, thus it is the process of data integration. Ecommerce integration is a bridge between the website and its back ends like the ERP or CRM
When an eCommerce website is hosted, the processes are all system generated. And so it eliminates human errors like duplicate entries, redundant requests, etc.
Increased speed (high speed) in data exchange between multiple systems
Multiple channels can be adopted and synchronized across the channels
Perfect in data accuracy
Updating is made instantly (quickly) between multiple systems
An increase in sales will not make any difficulty
Steps will not be repeated or duplicated
Appropriate notifications are produced in the customer journey toward a purchase
The processes involved in an eCommerce business can be briefed as:
Set up the store
Accept the customer orders
Process the orders
Make the product available to the customer
Payment setting and invoice preparation
Customer support (live chat and helpdesk)
Ecommerce Integration :ERP
Enterprise Resource Planning or ERP is the software used by business companies to handle their daily business activities.
Our ERP team is well versed in the setting up of the ERP software for the easy integration of business activities. The business activities are Customer Relationship Management (CRM), risk management, project management, human resource management, and other sections like payroll, raw materials, business commitments, purchase orders, and production capacity. The eCommerce software can automate these activities and integrate the business to run smoothly.
The functions are carried out according to the ERP software used and the type of business. Anyway, the commonly performed ERP functions are as follows.
Placement of Orders
The ERP software quickens the orders by creating the order entry with its associated costs including the shipping
Displaying the Price Changes
ERP software automatically accumulates the cost changes that happened to a product with immediate effect. This change will be reflected in the selling price.
Once a customer makes an order, ERP software automatically produces notifications at each stage of the order process including the shipping progress.
Updates the inventory
The ERP software can update the inventory when a purchase has occurred. This feature can also inform the customer about the available number of products in the stock.
Ecommerce Integration : CRM
Customer Relationship Management or CRM is software that can maintain business relationships. Its function is to make the companies stay connected to customers, streamline all processes, and lead to profitability.
CRM systems also have a chat feature that the business can use to chat with employees and the customers who enter the website. This feature has the advantage of improving customer support.
Improves customer experience thru chats and notifications
CRM has better planning that helps a business make sure that the product is in the stock and thus there won't be any loss of potential customers.
Improves marketing with the customer details collected by customizing them as per their shopping trends.
CRM can eliminate the human errors that happen in data entry. These mistakes may lead to the loss of customers. Thus the CRM controls the loss of business by fixing such errors.
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