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ECOMMERCE AUDIT

ECOMMERCE AUDIT

An eCommerce audit is a process in which the influential areas of the business are focused. The area of the eCommerce business such as site performance, conversion rates, SEO, site contents, the platform used, etc. will be covered in the audit. An eCommerce Audit is the best way to find out and solve the matter where better up-gradation is to be made.

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Purpose Of Ecommerce Audit

An eCommerce Audit is meant for testing the website and identifies improvements to be made based on the audit report. Ecommerce, also known as electronic commerce is the act of marketing methods or services thru the internet. Here the money is transferred thru online methods during the transactions.  Electronic commerce platforms may allow certain services like the payment of bills and government revenue services. The goal of conducting an eCommerce system audit is to check the business operations for completeness and thus to ensure the services are being utilized by the customer. For this, the internal controls are to be checked and verified.
 

The efficiency of the internal control is affected by the activities like information and data security, transaction integrity, certain business laws, and audit reports.
 

Audit Report

The audit report produces the complete system performance pointing to the improvements to be made for the betterment of the website. Mainly considers the performance, SEO, UX, and the security

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Ecommerce Audit

With our free e-commerce audit, we take a deeper look into your website, studying every detail from front-end user experience factors, including page load times and responsiveness to commands to the back-end operations of the site, such as the infrastructure and security. We seek opportunities for improved user experience, smoother operations, and better search engine result rankings. 
 

An eCommerce audit focuses on the infrastructure of the website, SEO activities, the performance of the website (online store), User Experiences (UX), Security measures, and other factors that have effects on your webshop. Some of the tools used for eCommerce audits are Semrush, Ahref, Moz Tools, Screaming Frog, and Xenu.

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Metrics Used for Ecommerce Audit

Important metrics for a successful eCommerce store depend on certain factors like 

Conversion rates

Number of Reaches

Organic traffic

Engagement Rate.

Email CTR.

Cost per acquisition (CPA).

Shopping Abandonment Rate

Net promoter score (NPS)

Average order value (AOV)

Social media content quality

Return rate

Number of repeated customers

Customer lifetime value (CLV)

STEPS IN ECOMMERCE SITE AUDITING

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Conversion Rate Audit

In the conversion audit, our team follow the steps as,

  • Set Goals and objectives

  • Decide the target Audience

  • Study the traffic

  • Evaluate the contents

  •  Develop the test hypothesis

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SEO Audit

Our team carries out Search Engine Optimization (SEO) Audit in the three categories,
 

  • Off-page SEO (backlinks, guest blogging, etc.)

  • On-page SEO (Contents, keywords, etc.)

  • Technical SEO (optimizations that help to crawl and index efficiently)

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Platform Audit

The selection of the eCommerce platform is highly important for the success of your online business. We suggest the best platform by considering the following factors,
 

  • Better User Experience

  • Mobile Responsiveness

  • Cost-effectiveness

  • Multichannel marketing

  • Loading speed

  • Scalability        

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Impacts Of the Ecommerce Audit

Impacts Of the Ecommerce Audit

As a result of the eCommerce audit, the report will be produced by the tool used for auditing. Analyzing the report, we at @anantatek.com can make your online store with the following improvements.

Customized User experience

Higher organic traffic.

Increased conversion rates

Increased page load speed

Lower cost of customer acquisition.

Fewer bounces (due to page load speed)

No bounces caused by page errors

Stable performance regardless of increased traffic

Consistency in usage

Successful checkouts

High security against cyberattacks

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